Customer Intelligence
Learn why customer intelligence is an essential part of Customer Communication Management.
Featured White Paper
A New Approach to Group Billing Reconciliation
Examine structured business processes based on customer communications management and Web-based mailstream tools that enable both insurer and customer to document and agree upon exceptions in real time – creating and interactive group billing reconciliati
Featured Case Study
Aetna and Pitney Bowes - Partners in Progress
In an unprecedented partnership, Aetna and Pitney Bowes join forces to create a state-of-the-art automated document factory.
360° Targeting
Identify your high-potential marketing opportunities.
The combination of company mergers, acquisitions and a host of legacy databases creates an environment where customer data, demographics and behaviors may be housed under different formats, in different systems. As a result, many insurance marketers do not have the “single customer view” required to cross-sell and upsell other products.
Advanced data quality tools make it possible to standardize, consolidate and model customer data, so you can target efforts far more effectively.
Execute smarter, more efficient marketing.
Pitney Bowes Group 1 Software allows you to aggregate, cleanse and manipulate customer and prospect-centric data — so you can map products to customer segments, cross-sell new services and select individuals and households for marketing efforts based on true customer intelligence. With Group 1, you can manage it all through a single user interface.
- Target based on buying behavior & demographics
- Sophisticated name and address matching
- Advanced selection logic using multiple criteria
- User-defined data manipulation
- View extracts and modify criteria before list pulls
- Detailed statistical reporting
Take advantage of our Data Integration and Customer Data Quality solutions today so you can sell more products to more people.